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Passion Pillars

Four Passion Pillars

Clay County is built upon four key pillars, each embodying unique qualities that have molded the historically rich, nature-filled town to what it is today. Located just a short drive from Jacksonville and St. Augustine, Clay County offers one-of-a-kind experiences for both locals and travelers alike with special events year-round. Explore our passion pillars and commence your next journey today.


Family comes first—that’s why Clay County makes it easy to plan unforgettable outings with your loved ones. With weekly events from festivals to food truck rallies, you become more than just a local customer, you become a part of the Clay County family.

Explore Family-Friendly Attractions

Heritage and History

Shaped by heritage and historical depth, Clay County bringing traces of WWII and steamboat days to the modern era. Embark on a voyage through the late 1800s and experience the origin of Clay County firsthand.

Travel Back with Clay County

Natural Amenities and Waterways

Unplug and unwind as you take in the picturesque views of wildlife and waterways. Walk, bike or kayak your way through some of Clay County’s finest sights and end the day with a stargazing spectacle along the St. Johns River.

Explore the Great Outdoors

Distinctive Small Towns And All They Represent

Connecting. Belonging. That’s what you’ll find here. Clay County business owners don’t just want you to be their customer; they want you to become like family.

Explore Our Local Charm