904 Day is a community celebration held every September 4, dedicated to honoring the spirit of Northeast Florida, especially Clay County. With its small-town character, family-owned businesses, and natural beauty, Clay offers the perfect backdrop for a day of local pride and discovery.
Tucked just southwest of Jacksonville, Clay County features a variety of unique neighborhoods, each with its own charm. On 904 Day, businesses, residents, and visitors join together to celebrate all these highlights. From favorite restaurants and shops to museums, trails, and parks, it’s an opportunity to explore the county through fresh eyes and support the local economy while doing it!
How Can Local Businesses and Residents Participate?
Local Businesses
Businesses across Clay County are encouraged to celebrate 904 Day by offering special promotions, discounts, giveaways, or hosting community events. You can submit your promotion to be featured on our 904 Day landing page, where residents can see which businesses are participating. It’s a great way to attract new customers and engage the local community in a festive atmosphere.
Residents
Residents can get in on the fun by shopping locally, dining out, and visiting nearby attractions. Visit 904 Day in Clay – Clay County  to see participating businesses and their 904 Day specials. Share your adventures by tagging your photos on social media with #ExploreClay and #904Day. Whether you’re snapping a selfie at Spring Park, enjoying a cone at your favorite ice cream shop, or exploring a new trail, your participation helps celebrate everything Clay has to offer
There are countless ways to enjoy 904 Day across Clay County. Start your morning with a locally roasted coffee or a hearty breakfast from a neighborhood café. Spend part of your day discovering a business you’ve never visited before—maybe a charming gift shop, a trendy boutique, or a cozy bookstore. Stretch your legs with a scenic walk in a nearby park or along the St. Johns River, and capture a photo or two to remember the moment.
When it’s time for a meal, grab lunch or dinner at one of Clay’s many family-owned restaurants and consider trying a dish you’ve never had. You might also visit a museum, historic site, or public mural to learn something new about the area.
However you choose to explore, don’t forget to share your favorite moments online and tag your posts with #ExploreClay and #904Day.
Explore Clay App: Your Guide to Local Adventure
Ready to discover the hidden gems of Clay County, Florida? The Explore Clay app is your ultimate guide to everything local! Our free mobile app offers curated tours that highlight the county’s rich history, vibrant coffee scene, and top attractions.
Each tour provides a fresh perspective—whether you’re following the Green Cove Springs Historic Tour, tasting your way through the Caffeinated in Clay coffee crawl, or planning a fun weekend itinerary. With helpful descriptions and interactive maps, the Explore Clay app makes it easier than ever to uncover new favorites.
Whether you’re a long-time resident or a weekend visitor, download the Explore Clay app and start planning your next Clay County adventure today!
Community Suggestions: Celebrate Your Way
Looking for inspiration? Here’s a collection of simple and fun suggestions to help you celebrate 904 Day. Use them to build your own itinerary or mix and match throughout the day:
- Grab ice cream from a local shop like Pangborn Ice Cream (Keystone Heights) or Dreamette (Middleburg)
- Explore a museum or historic site, such as the Military Museum of North Florida or Camp Blanding Museum.
- Attend an art workshop or live music event in your neighborhood.
- Take a drive through Penney Farms or hike at Gold Head Branch State Park for a refreshing nature break.
- Walk the historic streets of Orange Park or Green Cove Springs and discover hidden boutiques or scenic photo ops.
Make the day your own, and don’t forget to share your favorites online! Mark your calendar for September 4 and get ready to celebrate 904 Day in Clay County. Whether you’re checking out a new café, tagging your favorite mural on social media, or discovering a local gem through the Explore Clay app, it’s the perfect time to support your community and enjoy everything this area has to offer!